First Female Chairperson at Purewa

Nov 11, 2022

First Female Chairperson at Purewa

The first female Chairperson of the Purewa Cemetery Trust Board brings an impressive range of business skills and experience.

Erica Jenkin assumed the role of Purewa’s chairperson at the beginning of this year. A qualified chartered accountant and practicing risk executive, Erica has a Masters of Management Studies with distinction from the University of Waikato, and a Graduate Diploma in Psychology from Massey University.

She’s an experienced senior leader. Her expertise extends across governance, risk management, assurance, compliance and regulatory affairs. She is also experienced in business continuity, dealing with fraud, performance improvement and change management. Using these skills she has worked in financial services, media and insurance. She also has work experience in the entertainment and hospitality, FMCG, airline and other industries.

Erica joined the Trust Board in 2015 as a trustee, and like all trustees donates her time and skills. That’s because of her passion for Purewa, and her belief in Purewa’s ability to offer families the best possible services and experience when dealing with the death of a loved one.

Passion for Purewa

“Purewa Cemetery and Crematorium has a long and rich history of being part of the community, not just for Auckland but across New Zealand,” Erica says.

“Purewa has always been unique in that it is a place for wellbeing, recreation, peace and remembrance. We have beautiful gardens, ancient trees, unique and crafted spaces for walking and just sitting. The current board and management very much want to continue that tradition of Purewa being a place for the living to enjoy and to remember.

We aim to be Auckland’s premium provider of cemetery and crematorium services to ensure your loved ones are treated with the utmost manaakitanga. We will also continue to invest in the grounds, facilities and people that we have at Purewa, ensuring we have the best of what Auckland has to offer.”

Looking to the future

“We are looking forward to bringing to life more services and events, such as historical tours, celebratory and memorial events and publications. In the coming year we will look to connect to the newly opened shared pathway – Te Ara Ki Uta Ki Tai – the path of land and sea, as well a developing more columbaria, gardens and further upgrading facilities,” Erica says.

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